Smith Douglas Homes Privacy Policy


Smith Douglas Homes LLC and its affiliates (collectively “Smith Douglas Homes” or the “Company”) respects your privacy and is committed to safeguarding your privacy rights. This Privacy Notice (the “Notice”) describes the types of personal information we collect about you when you visit our model homes, websites, social media accounts, or otherwise interact with us in connection with our products or services. 

This Notice applies to personal information we collect in any of the ways set forth below and describes the types of information we obtain, how we use it, with whom we share it, and the choices available to you regarding its use. You agree to this Policy and the use of your personal information as described in this Policy each time we collect information from you, so please read this policy carefully to understand how we gather, use, and treat your information. If you do not agree with our policies and practices, you should not use our website or otherwise provide persona information us in connection with our products or services. The Policy may change from time to time, and your continued use after any changes constitutes accept of those changes.

Our website is not intended for children under the age of 13 and we do not knowingly collect information from children under that age. If we become aware of inadvertent receipt of personal information from a visitor under the age of 13, we will delete the information from our records.

We maintain technical, administrative, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized access, alteration, disclosure destruction, loss, or use. These safeguards may be updated from time to time as deemed necessary by the Company.

Information You Provide

Smith Douglas may collect personal information in various ways, such as when you visit our sales centers or websites. It may include:

  • Your contact information, such as your name, email address, and phone number.
  • Your street address, state, county, and zip code, along with information about your home preferences, such as price range, square footage, and property type.
  • If you purchase a home with us, your marital status and military or veteran status.
  • Information you submit through web forms or when you use interactive features of our websites. 
  • Information you share when you interact with our sales representatives or other customer service personnel (e.g., buying preferences, communities of interest, etc.).
  • Information you share when you participate in surveys, promotions, contests, and sweepstakes.
  • Information from when you interact with our social media sites, such as Facebook, including your name, email address, and comment. We may communicate with you through social media and collect the information provide in response. This Notice does not cover the privacy and security practices of these social media sites.

Information we collect from you may be combined with information we obtain about you by automated means (as further detailed below), such as website usage details stored in cookies on your browser.

Information We Collect Using Automated Means

Our website uses cookies and web beacons to improve your navigation of the site, recognize you and your access privileges, and track your site usage. Cookies are bits of electronic information that can be transferred to a computer to uniquely identify that computer's browser. Web beacons are electronic files to count users who have visited a page on the website, or to identify certain cookies on the computer accessing that page. When you visit our website and use our services, we may place one or more cookies or web beacons on your computer. Their use helps us improve the quality of our services by identifying the most relevant information, tracking trends, or storing your preferences and information you may want to see again on a recurring basis, such as favorite floorplans or color choices. Cookies also may be used for user identification, promotional campaigns, and tracking other statistical information.  We also may use these technologies to collect information about your on-line activities over time and across third party websites or other online services as they relate to Smith Douglas Homes. The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways, such as from your registration on our website. 


Our website does not respond to “do not track” signals from browsers. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies.  However, if you choose to disable cookies, some of the features and services on our websites will not operate properly.

Third-Party Analytics: We may use third-party analytics services on our website, such as Google Analytics and Adobe Analytics, to evaluate the use of our website. The information obtained may be disclosed to or collected directly by these services. To learn more about Google Analytics and how to opt out, please visit Google's Privacy and Terms Page and Google's opt-out help page. To learn more about Adobe Analytics or to opt-out of Adobe Analytics cookies set to facilitate reporting, please visit Adobe's Privacy Center and Adobe's Opt-out help page.

Third-Party Advertising Services.  We may use service providers and advertising networks to help tailor site content to users or provide ads on our behalf. By doing so we can target our messaging to users of the website on other webpages and applications through interest-based and contextual means.  These companies may employ cookies and web beacons to measure advertising effectiveness and track users’ activities across different websites over time. The ad services use this information to show you ads that may be tailored to your individual interests. The information our ad services may collect on our behalf includes data about your visits to websites that serve our ads, such as the pages or ads you view and the actions you take on the websites. This data collection takes place both on this website and on third-party websites that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts. 

 Usage logs.  When using our website, your computer communicates a variety of information to computer servers, including your Internet Protocol address, the existence of cookies, and information about your browser program. We also create a record of what information you are requesting, such as the page or subject areas you are visiting. This information allows us to measure site activity to provide a better user experience. Our website may also use third-party services to assist us in analyzing this data to improve our website.

Use and Disclosure of Information

Internal Use. We may use your personal information to improve our website content and user experience and for our own marketing efforts (including marketing our services and products to you). We may also use it to determine general marketplace information about visitors to the website, for market research purposes, development of prospect lists, and project and product planning, as well as to operate, evaluate, and improve the website and our products and services (including analyzing and managing our communications, and performing data analytics, accounting, auditing, and other internal functions).

Communications with You. We may use your personal information to respond to your inquiries and requests, and to send you electronic or other messages about a property in one of our communities or an offering from one of our affiliates. We may send you a confirmation email when you register with us. If you submit your email address, we use it to deliver information to you. You may unsubscribe or opt out of future emails (see the opt out section below for more details).

External Use. We may share your contact and/or purchase information with affiliated or third-party entities for business, marketing, and/or solicitation purposes. We may also use your information to protect against, identify, and prevent fraud and other unlawful activity, claims and other liabilities, and to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our policies and Terms of Use.  We may also disclose without restriction aggregated information about our users and information that does not identify any individual. By providing such information to us, you are authorizing us to share such information with third-party entities.  If you do not consent to us sharing such information, do not provide such information.

 If you choose to make information available to the public through comment functions offered through our website or social media, this information will be visible to third parties. We do not control how recipients or persons who see the information may use or re-disclose it.

We may provide personal information about you to service providers and other third parties that perform functions on our behalf, and we may use it for any other purpose for which you provide it.

We also may disclose personal information: when required by law or (in our good faith determination) such action is necessary to comply with the law or legal process or assist with judicial or government proceedings; to protect our legal interests; or the disclosure is necessary for the safety Smith Douglas, its partners, or the public. 

Updating/Deleting Your Information or Opting Out of Communications

You can contact us through our online contact page or via email at to request access to or that we update or delete information you have previously provided. You can also review and update your personal information by logging into the website and visiting your account profile page. Deleting your personal information will require us to also delete your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you would like to opt-out of our marketing communications, please use the opt-out mechanism provided in the communication or contact us via our online contact page or via email at Please specify the nature of your request. 

Tracking Technologies and Advertising. To stop tracking technologies and advertising (including targeted advertising), you can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this website may then be inaccessible or not function properly.

Third-Party Websites and Online Service

This Policy only applies to our website. To the extent our website includes links to other websites or online services operated by third parties, those third-party sites are subject to their own privacy policies. The Company does not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. Smith Douglas Homes is not responsible for, and you expressly release Smith Douglas Homes from, any and all claims or damages that arise out of or relate to such third-party sites.  

How to Contact Us

Questions about this Notice or our privacy practices may be directed to